CARING TODAY MAGAZINE AND HOME INSTEAD SENIOR CARE LAUNCH THIRD ANNUAL ESSAY CONTEST

Released on: May 8, 2008, 9:47 pm

Press Release Author: Caring Today

Industry: Healthcare

Press Release Summary: Contest will reward winning caregivers with $16,000 in
much-needed support.

Press Release Body: Contact
Susan Strecker Richard
Editor-in-Chief, Caring Today
203.254.0783, x104
ssrichard@caringtoday.com

Wendy Marx
Marx Communications
203.445.2850
wendy@marxcommunications.com

FAIRFIELD, CT - May 8, 2008 - It's time for a break for America's unsung heroes, the
50 million American caregivers who work tirelessly on behalf of their loved ones,
according to Caring Today magazine, the Number One resource for family caregivers.

That's why Caring Today magazine, and Home Instead Senior Care are today announcing
the third annual Caring Today magazine's "Give a Caregiver a Break" essay contest.
Some 50 million Americans act as family caregivers, providing non-paid assistance
for a family member or friend who needs support, guidance and or/physical help with
health and medical decisions.

A 2007 nationwide Caring Today survey found that while caregivers take pride in
their accomplishments many find the responsibility can take a physical and financial
toll, said Susan Strecker Richard, Editor-in-Chief of Caring Today.

"The Caring Today contest is a way for caregivers to get the word out about their
experiences," said Strecker Richard. "We are honored to provide family caregivers a
chance to be heard and to support these dedicated, under-recognized heroes. We're
excited that Home Instead Senior Care is offering $16,000 worth of relief to the
people who really need it."

The contest offers family caregivers the opportunity to write about their
experiences, and winners will be awarded with much-needed help. Grand prize for the
essay contest is $5,000 worth of free care from Home Instead Senior Care, the
world's largest provider of non-medical companionship and home care for seniors. Two
first prize winners will each receive $2,500 worth of care from Home Instead Senior
Care, and 12 "Extraordinary Caregivers" will receive $500 each in service.

"Each day, our CAREGivers see the toll that caregiving takes on families across the
world," said Home Instead Senior Care Co-Founder and CEO Paul Hogan. "We know that
respite care is one of the biggest benefits to the family caregiver, which is why
we're proud to be a sponsor of this contest that will provide needed rest and
support to weary family caregivers."

To enter the contest, family caregivers are asked to describe their caregiving
experiences, including the challenges they've faced, how they've embraced their role
as a caregiver for a senior loved one and inspired others, and how a Home Instead
CAREGiverSM could make a difference. Entries, which must be 500 words or fewer, can
be submitted starting May 1, 2008 at (LINK). Entry deadline is July 16, 2008.

Winning essays will be published in the November/December issue of Caring Today,
both online and in the magazine. Videos of the winners will be posted on
CaringToday.com.

Contest details are available on Caring Today's Facebook group page
(http://www.facebook.com/group.php?gid=22731175184), on the Caring Today website
(http://caringtoday.com), and on the Home Instead Senior Care website
(www.homeinstead.com).

About Caring Today, LLC:
Caring Today, LLC, through its magazine and website, is the leading provider of
practical advice and resources for family caregivers. Since 2004, the
Connecticut-based multiplatform media company has been delivering expertise and
support to the estimated 50 million American family caregivers through
www.caringtoday.com and Caring Today, its bimonthly magazine with a national
circulation of 750,000. Staffed by experienced caregivers familiar with the
caregiver\'s life and the stress it can bring, Caring Today understands the
importance of both self-care and outside support. For more information, please
visit, www.caringtoday.com
About Home Instead Senior Care
Home Instead Senior Care is the world\'s largest provider of comprehensive
companionship and home care services for seniors. These services are provided
through a network of franchise offices located throughout the United States, Canada,
Japan, Portugal, Australia, Ireland, New Zealand, Taiwan, Spain, the United Kingdom,
Switzerland and Germany. The company's services are designed for practically any
living arrangement where an older adult simply needs human interaction and help with
day-to-day activities. For more information, visit www.homeinstead.com.


Web Site: http://caringtoday.com

Contact Details: Susan Strecker Richard
Editor-in-Chief, Caring Today
203.254.0783, x104
ssrichard@caringtoday.com

Wendy Marx
Marx Communications
203.445.2850
wendy@marxcommunications.com

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